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AI-Powered Real Estate Marketing Is Here to Stay. Are You Ready?

Thu, 2023-06-08 14:04

Any tools that help real estate agents free up time to focus on client relationships is usually a win-win. Enter Artificial Intelligence, or AI, into the chat. With AI-powered tools like ChatGPT, agents can automate their email marketing, quickly write property listing descriptions, create housing market forecasts and much more. Although AI has long been…

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Growing Deficit of Middle-Income Homes Unbalances Market

Thu, 2023-06-08 14:03

There just aren’t enough homes—and the homes that are available are becoming increasingly unaffordable. That has been the refrain from consumers, advocates and real estate professionals at least since the pandemic, and in many regions, going back years earlier.  Now, though, a joint analysis between the National Association of REALTORS® (NAR) and Realtor®.com is attempting…

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Mortgage Rates Decline After a Three-Week Ascent

Thu, 2023-06-08 14:02

After three weeks of hikes, mortgage rates did an about-face this week. According to the latest Primary Mortgage Market Survey (PMMS) from Freddie Mac, the 30-year fixed-rate mortgage (FRM) averaged 6.71% this week, down from 6.79% the previous week.  This week’s numbers:  30-year fixed-rate mortgage averaged 6.71% as of June 8, 2023, down from last…

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First-Time Homebuyers Still View Homeownership as Important

Thu, 2023-06-08 14:01

Despite the fluctuating housing market this past year, confidence levels remain high with 44% of potential homebuyers, up 12% from the previous year, indicating they are confident they’ll be financially ready to purchase in the coming year, according to a new report from Chase. Chase’s First-Time Homebuyer Study is based on the responses of 1,900…

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Broker Public Portal Appoints New Chairman

Thu, 2023-06-08 14:00

The Broker Public Portal (BPP), a collaborative home search portal between brokerages and MLSs, has announced a leadership recruitment drive. Dana Strandmo, the chief administrative officer of HomeServices of America, will now serve as the BPP’s chairman.  “I am honored to accept the position as the new Chairman of the Broker Public Portal and work…

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